L'Impériale offers you this French art of living experience: "charm, seduction, comfort, and don't forget that festive and sparkling spirit." 

This year (2025), the Avenue de Champagne is celebrating its 100th anniversary and its 10th anniversary of being listed as a UNESCO World Heritage site. Come celebrate this exceptional anniversary during this experience.

What can you expect?

1. Welcome with Champagne
   You will be welcomed at Rue Jean Chandon Moët in Épernay. The tour begins festively with a glass of champagne.

2. Bus Tour Through the Vineyards
   Discover the stunning landscape and vineyards.

3. Tour Along the Avenue de Champagne
   Enjoy the music while admiring the majestic Champagne houses and the atmosphere of this iconic street from the bus. Head to the bus roof for a panoramic view.

4. Visit to Ay
   A visit to Ay, a town of character, to explore the major Champagne houses. Includes photo stops at the famous Bollinger house (no visit included). Then, a stop at a viewpoint offering spectacular panoramas.

5. Visit to the Hautvillers viewpoint
   A stop at a viewpoint with spectacular panoramas. Another tasting included.

6. Champagne and Treats
   We’ll show you how to open a bottle of champagne with a saber (sabrage). Three glasses of champagne with snacks (cheese: comté).

7. Fun and anecdotes
   Local guides will share anecdotes and interesting facts about the region.

Practical Information:

• Cost: €85 per person
• Duration: 235 minutes
• Available languages:
  French (with live commentary)
  Audio guide (for other languages via phone: Dutch, English, and German)
  Basic information in English at stops.

When: Fridays, Saturdays, and Sundays at 10:30 AM.
Departure point: Rue Jean Chandon Moët in Épernay.

We will share our passion for "our region" and its charm, and make you smile with our anecdotes or commentary, with three tastings included. We look forward to providing you with an intense and unforgettable moment… see you soon!